TRAVEL GUIDES

Miles Media
Tennessee's annual visitor's guide
While finishing up her new book, Moon Blue Ridge and Smoky Mountains, Deborah Huso was asked to share her expertise on the Smoky Mountains and East Tennessee in helping prepare copy in collaboration with Miles Media for the publication of Tennessee's annual visitor's guide. Huso focused content preparation on the state's new Trails system as well as its Civil War history. 

Chesapeake Conventions and Tourism
Copy for Annual Visitor's Guide
For three years running, Huso has provided the text for the visitor's guide for this Tidewater city, focusing most recently on its unique character of having a rural and wilderness landscape within city limits with special attention on the wild and mysterious draw of the Great Dismal Swamp. 

NEWSLETTERS

Echota
Quarterly Newsletter
As a highly successful second home development, Echota needed a quarterly newsletter for current owners as well as prospective buyers that would create a sense of community among residents and gently entice potential owners to consider the development for weekend getaways. For the past four years, Huso has written, designed, and developed a newspaper-style, full-color newsletter that combines stunning photography to feature Echota's mountain views with soft sell copy that is informational to owners while also providing a sneak peek to prospects.

Homestead Preserve
Quarterly Newsletter
When developers Celebration Associates launched the new conservation community of Homestead Preserve in 2005, they wanted an a full-color newsletter to send to new homeowners as well as prospects that would showcase the neighborhood’s many amenities, home and land offerings, and the beauty and attractions of the surrounding community of Bath County, Virginia. For five years, Huso wrote, designed, and developed the resort community’s quarterly newsletter.

PROMOTIONAL MATERIALS

Hanley Wood Magazines
Promotion for 25th Anniversary Issue
When the building industry's top publisher needed to jumpstart advertising for the 25th Anniversary issue of The Journal of Light Construction, Huso developed copy for a promotional flyer for ad reps to distribute that would complement the issue with a theme of the "Top 25 Industry Issues of Our Time."

Bath County Chamber of Commerce
Press Kit Packaging
Here Huso developed a press kit for a tourism package promoting the attractions of Bath County, Virginia, the main goals being a modern, eye-catching look that still highlighted the quiet beauty of the area.

WEB SITES AND BLOGS

General Electric
Blog Contributions
Given Huso's experience in health and energy reporting as well as blogging, GE called on her skills to provide reporting on behalf of company executives as well as to write blog posts for GE's corporate sites, including GEreports.com, which offers consumers and investors an overview of company initiatives around the globe. She also crafts posts on behalf of company leadership for major media web sites like Forbes.com.

Virginia Hot Springs Realty
Website Development
Virginia Hot Springs Realty needed a web site for its new firm that reflected its specialty of high end country real estate and also allowed prospective buyers to search properties easily. Huso brought together a team of copywriters, designers, and programmers to create a site fresh with movement, attention to the region's scenic beauty, and several search functions that allow users to find properties based on amenities, locations, and price ranges. The site also has a content management system that allows the client to update its property listings as often as needed. View website

Bath County Chamber of Commerce
Website Development
The Bath County Chamber of Commerce had never had a web presence despite the organization's position as the area's primary tourism information bureau. Huso needed to capture the region's major draws—its secluded mountain beauty, access to luxury resort amenities, and outdoor recreation—while still making it user-friendly. The result is a site that uses soothing imagery in combination with descriptive storytelling to draw visitors in and inspire them to visit. View website

Travel Blog
When Huso received her contract to write the 1st edition of Moon Blue Ridge and Smoky Mountains, she knew she needed to take advantage of the new realm of social media to help promote her book, so she developed “The Rest of the Travel Story” blog to share adventures in the Blue Ridge and Smoky Mountains with her readers that aren’t necessarily covered in the new book. She also covers a wide array of domestic and international travel on the blog, keeping readers up-to-date on where to read her latest travel articles and where she’s venturing to next. View blog